Programs — Altitude Programs

Paid Advertising 101 Syllabus

6 hours of instruction

3 x 2 hour courses over 6 weeks (1 x 2 hour course every other week)

3 x 30 min 1:1 office hours per company

Course Overview

This Advertising 101 Module is a roadmap to understanding Google and Facebook advertising platforms and evaluating the efficacy of paid advertising as it relates to your startup.

In this course, you’ll have advertising campaigns on at least 2 platforms set up and successfully running, and will have your analytics setup and initial performance reviewed. You’ll also capture success metrics through your marketing funnel to optimize performance.

This module consists of instruction hours of 3 x 2 hour sessions over 6 weeks (every other week). At the end of the program, you’ll receive a certificate of completion of the Advertising 101 Module.

This course is for B2C businesses that have tested paid advertising, but have struggled with setup, tracking or analyzing performance. If you understand the economics of your business or have a clear path to monetization, and think paid advertising can help you reach your customer at an effective cost per acquisition, then this course is for you!

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Instructor

As a veteran advisor and Entrepreneur in Residence with 500 Global's SF Accelerator, Kyler works with founders on customer development, finding product-market fit, and scaling growth channels. As a co-founder of Lion Studios, a mobile game publishing division of AppLoving, Kyler launched 6 games that reached #1 on iOS and Android, resulting in +600M game installs, and also created two of the Top 10 Games of 2018.

He has mentored over 200 startups on growth, has launched 6 games in one year reaching #1 on iOS and Android and over 600 million in installs.