Product Market Fit: Getting Your First Customers
Four, 3 hour courses over 4 weeks
Program Overview
By taking this course, you will identify your ideal customer profile, understand the different buyers in the sales process, build a plan for interactions with customers, and have a framework for which channels to use to engage buyers. At the end of the course, you will be better equipped to find and sell your first customers.
This course is designed for founders working on product market fit and wanting to better understand their market, their customers, and how to reach them.
This course includes instruction hours, time for Q&A using real life examples as well as mentoring hours.
Instructor
Naresh is a global, growth-driven product marketing executive with an uncanny ability to cut through the noise and create high impact messaging and positioning that drives companies to new levels of growth. He has expertise in a wide variety of verticals for both startups and enterprise companies including IT, Cyber Security, Finance, and Healthcare. Credited with growing multiple businesses from zero to $15M+ revenue in short periods to acquisition.
Naresh has invested in and raised +$30M in financing for 4 projects, including three Series A rounds and has developed 8+ products from concept that successfully went to market, generating +$30M in pre-acquisition revenue.
Naresh's notable startup to acquisition exits include nLayers, Inc. which was acquired by EMC; Vialto, Inc. by Cisco; CuraSoft, Inc. by BindView, and Patrol Software by BMC.
Schedule
Week 1
Determining Target Customers
Learn how to identify the best customers for your company. Who will benefit from your product and provide the most value for your business?
Week 2
Defining Value Proposition
Creating a strong value proposition will define your value to your target customers. Define your value proposition and build your sales processes around it.
Week 3
Identifying Buyers and Influencers
After determining your target customers, we’ll identify who the buyers are. Who are the different types of buyers and how do you sell to each of them?
Week 4
How to Reach and Activate Buyers
Understanding your buyers, what they care about, and the problems they need to solve will help startups reach their buyers in their target market.