Marketing Growth Syllabus
$1,750 for 6 hours of instruction and 1 hour of 1:1 time
Two, 3 hour courses as a marketing introduction.
Bootcamp Overview
This Marketing Growth course is a roadmap to defining your customers and identifying and building a marketing funnel to track growth and engagement.
In this course, you’ll learn the fundamentals of building a marketing funnel; understanding and defining different funnel strategies, measure funnel metrics, and mapping out your company’s funnel. You’ll learn about user psychology, build your customer research strategy and interviews, and map out your customer avatars.
Bootcamp consists of instruction hours, time for homework, mentoring hours and peer review hours. At the end of the program, you’ll receive a certificate of completion of the Marketing Growth Program Part 1.
If you want a proven, scalable way to define and build your customer base and marketing funnel, this course is for you!
Instructor
Using the Silicon Valley playbook and 16 years of experience, Justyna helps startups around the world accelerate company growth by building a scalable and repeatable marketing function through a systematic approach to thinking, problem-solving, and acting on growth initiatives. All this enables them to reach their next round of funding faster.
Justyna has run 20 VC accelerator programs globally, enabling 750+ companies (750+) to achieve exponential growth, expand their business to new countries. Most of all, she has helped these companies secure next rounds of funding ranging from $1 million to $20 million dollars.
Schedule
Day 1
Understanding Your Customers
Understand the psychology of users and define and create customer avatars in this course. You’ll learn about and build your customer interview process to more deeply understand your customers. You’ll use what you’ve learned to create marketing materials for your company in later courses.
Day 2
Building a Marketing Funnel
Learn about building a marketing funnel, and understand different marketing strategies to build out the funnel. You’ll learn about funnel metrics, tracking and engagement for your customer avatars. Understand and define your funnel content strategy and map out your company’s funnel.