Sales Acceleration Bootcamp Syllabus
$7,500 for 30 hours of instruction
One week bootcamp at the end of each month from 9am - 4:30pm PT (lunch break from 12 - 1:30pm)
Bootcamp Overview
This Sales Acceleration Bootcamp is a roadmap to defining your business’ value, identifying your best customers, and creating a well structured sales plan.
In this course, you’ll learn the fundamentals of building a sales funnel; understanding and defining your target customers, creating a stellar value proposition that your customers understand, determining the best methods to reach those customers, crafting a compelling story to activate and engage customers, and identifying your beachhead market to rapidly grow your business.
Bootcamp consists of instruction hours, time for homework, mentoring hours and peer review hours. At the end of the program, you’ll receive a certificate of completion of the Sales Acceleration Method.
If you want a highly effective, efficient and proven way to select, acquire, and retain the right (read profitable) customers for your business then this course is for you!
Instructor
Richard MacDonald is an internationally experienced founder and business leader who has successfully grown businesses and has led and delivered highly complex multi-year digital transformation programs for global companies around the world as a consulting partner at PwC and consulting executive at Cisco Systems.
Richard is highly adept at building relationships with CxO's to scope, sell, negotiate, and deliver work.
Richard is an experienced mentor and advisor to startup companies ranging from cryptocurrency investing to AI powered employee engagement and he is an expert in financial services, banking insurance, communications, computer, high tech, automotive, airline, and logistics industries.
Schedule
Day 1
Identify which customers provide the most value, map customer segments and define your target customers. You’ll use this to determine your sales strategy throughout this bootcamp.
Determine Target Customers
Day 2
Define Value Propositions For Your Product
Define an impactful articulation of the value your product provides to your customers, arguably one of the most valuable things to get right in your business. You’ll use this in your sales materials and conversations to drive understanding and merit.
Day 3
Identify Buyers + Determine How to Reach Buyers
Identify buyers within your target segments and understand what they care about. Review and select the best methods to most effectively and efficiently reach these buyers. You’ll use this in your outreach strategy to effectively reach your target segment.
Day 4
Create Story to Tell Buyers
Understand the framework of a compelling story; create your direct and effective story to tell buyers. You’ll use this in your sales and marketing materials to show value for your company.
Day 5
How to Activate Buyers + How To Selected A Beachhead Market
Learn how to activate and engage buyers in the buying process. Understand and define your beachhead market to rapidly and efficiently grow your business. You’ll use this in your sales strategy to most effectively use your resources and scale.